Shhalaj Mittaal

Shhalaj Mittaal

Author Growth Mentor: helping coaches write their first book

Third generation in the book trade · 30+ years in publishing · 600+ titles

Who I am

I grew up in the book trade. My family has been in books for three generations, and I have spent more than three decades in publishing. Through Shhalaj Publishing House we have published more than 600 titles.

I started seeing books through the eyes of a bookseller and publisher when I was about seven or eight years old. When librarians and authors visited our home for dinners and personal meetings, I would sit and listen to what interested them, observing and absorbing the discussions.

Over the years I have seen the same thing again and again. People with real knowledge, especially coaches, have a book in them. Most never finish it, and not because they cannot write.

Who I help

I work with coaches who want to write their first book. Perhaps you have years of experience, a method you have taught many times, and clients who keep asking, “Have you written this down?” Your ideas are scattered across notes, workshops and posts, and the book never quite starts.

The First Book Sprint

The First Book Sprint is a one-to-one programme over four weeks. It takes you from scattered ideas to a completed manuscript.

  • Week 1: Clarity. Who the book is for, what it promises, and its outline.
  • Week 2: Structure. The chapters, and your first pages written.
  • Week 3: Drafting. A steady writing routine, and the full draft taking shape.
  • Week 4: Completion. A finished manuscript, ready for editing.

I work with you personally. It is not a course or a template.

After the manuscript

When your manuscript is ready, you can publish it with Shhalaj Publishing House, or take it anywhere you choose. If you publish with us, our standard rates are public:

  • Editing, cover design, typesetting and layout: Rs 250 per page.
  • Printing: Rs 1.33 per page, per copy, including the cover and binding. Black-and-white interior.
  • Minimums: 150 pages and 50 copies.

For example, a 150-page book printed in 50 copies comes to about Rs 47,475. You can read the full explanation in our conversation, what publishing really costs.

Start with a conversation

If you are thinking about a first book, let us talk. The discovery session is free and lasts 20 minutes. You tell me about your idea, and I will tell you honestly whether the Sprint is right for you.

Please give at least one way for me to reach you.

Prefer to talk first? WhatsApp +91-8141882226 · support@shhalaj.com

You can also find me on LinkedIn and Facebook.

Shhalaj Mittaal is the owner of Shhalaj Publishing House, New Delhi.