Who We Are

Background

Founded in 1938

Generations of Excellence

Over 80 Years

pen near black lined paper and eyeglasses
pen near black lined paper and eyeglasses
Experience and Expertise

Since 1938

Shhalaj Publishing House (SPH) is a leading book publisher in India, founded and guided by the visionary Shhalaj Mittaal. With a passion for storytelling and a commitment to quality, SPH has become a respected name in the industry, known for its innovative approach to publishing and its use of cutting-edge technology.

Passion for Storytelling
woman standing on bookstore
woman standing on bookstore

Our Mission

To provide reliable, ethical, and professionally executed publishing solutions that help authors and organisations communicate ideas clearly, credibly, and with lasting relevance.

woman standing on bookstore
woman standing on bookstore

Our Vision

To build a trusted publishing house that enables ideas, books, and authors to create enduring credibility and relevance beyond platforms, trends, and momentary attention.

1. Intellectual Honesty
woman standing on bookstore
woman standing on bookstore

Our Core Values

We handle ideas with accuracy and care.
Religious, philosophical, and business concepts are presented truthfully, without distortion for trends, ideology, or commercial appeal.

people standing on brown wooden bridge during daytime
people standing on brown wooden bridge during daytime
2. Responsibility to the Reader

We respect the reader’s time, intelligence, and trust.
Content, titles, and marketing reflect the true substance of each book, without exaggeration, filler, or manipulation.

assorted-title books
assorted-title books
3. Integrity in Commitments

Our word matters.
We communicate clearly, honour timelines and scope, and address constraints transparently when they arise.

The principles that guide every book we publish
people standing on brown wooden bridge during daytime
people standing on brown wooden bridge during daytime
4. Quality Over Shortcuts

Standards are not compromised for speed.
Technology may assist our work, but judgement, editing, and structure remain central to everything we publish.

assorted-title books
assorted-title books
5. Author Reputation Comes First

Books are long-term reputation assets.
We advise authors with their credibility in mind and avoid strategies that create short-term attention at long-term cost.

people standing on brown wooden bridge during daytime
people standing on brown wooden bridge during daytime
6. Long-Term Thinking

Publishing is a long game.
We prioritise clarity, relevance, and durability over trends, platforms, and momentary visibility.

Our Principle

Publishing is not just about producing books.
It is about preserving trust between the author and the reader.