Who We Are
Background
Founded in 1938
Generations of Excellence
Over 80 Years
Experience and Expertise
Since 1938
Shhalaj Publishing House (SPH) is a leading book publisher in India, founded and guided by the visionary Shhalaj Mittaal. With a passion for storytelling and a commitment to quality, SPH has become a respected name in the industry, known for its innovative approach to publishing and its use of cutting-edge technology.
Passion for Storytelling


Our Mission
To provide reliable, ethical, and professionally executed publishing solutions that help authors and organisations communicate ideas clearly, credibly, and with lasting relevance.


Our Vision
To build a trusted publishing house that enables ideas, books, and authors to create enduring credibility and relevance beyond platforms, trends, and momentary attention.
1. Intellectual Honesty


Our Core Values
We handle ideas with accuracy and care.
Religious, philosophical, and business concepts are presented truthfully, without distortion for trends, ideology, or commercial appeal.


2. Responsibility to the Reader
We respect the reader’s time, intelligence, and trust.
Content, titles, and marketing reflect the true substance of each book, without exaggeration, filler, or manipulation.


3. Integrity in Commitments
Our word matters.
We communicate clearly, honour timelines and scope, and address constraints transparently when they arise.
The principles that guide every book we publish


4. Quality Over Shortcuts
Standards are not compromised for speed.
Technology may assist our work, but judgement, editing, and structure remain central to everything we publish.


5. Author Reputation Comes First
Books are long-term reputation assets.
We advise authors with their credibility in mind and avoid strategies that create short-term attention at long-term cost.


6. Long-Term Thinking
Publishing is a long game.
We prioritise clarity, relevance, and durability over trends, platforms, and momentary visibility.
Our Principle
Publishing is not just about producing books.
It is about preserving trust between the author and the reader.
Contacts
support@shhalaj.com
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